All About Blurve

Blurve is a cloud-based content management system for broadcasters. It includes a program-planning tool, which can track the duration of everything in a broadcast: the host’s presentation, the music, the scheduled spots, and more. It serves as an information-sharing platform, in which the most interesting details about each recording can be exchanged, integrated into programs, and saved for repeated use. And it assists in professional development, giving program directors and producers fine-grained control over the balance between scripted material and ad-lib presentation. Supervisors can review all copy, either before it airs, or in the context of airchecks. The information that is associated with each recording can easily be retrieved or replaced in future broadcasts.